How six answer engines choose which brands to name

Each engine builds an answer from its own retrieval and ranking, so the same question can name different brands in different engines.

Sparkle records the brand order and citations for every prompt on every engine. Comparing them shows where your brand is named, where it is missing, and which sources the engines relied on.

Google AI Overview and Google AI Mode are separate engines in Sparkle, because they can answer the same query differently.