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Prompt pools and personas

The prompt pool is the set of questions Sparkle asks each engine. Build it from the sources you already have and review it before it runs.

Four sources

Combine Search Console, SEMrush, a YAML file and LLM-generated expansion in one pool.

  • Weight each source
  • Regenerate clusters when the brand profile changes
  • A coverage matrix shows which topics and personas are covered
Prompt pool in the workbench

Review by the brand manager

Brand managers annotate individual prompts, then approve the pool or send it back with a reason code.

  • Per-prompt annotations
  • Reason codes on send-back
  • A review queue for pools and reports
Prompt pool review

Personas

Define the customer types whose questions you want to measure.

  • Persona detail with goals and typical prompts
  • Per-persona results in AI visibility
Screenshot: Personas

Talk to the Helm team

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