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Site audit and recommendations

Find the evidence that shapes each engine answer, then turn gaps into actions your team can own.

Evidence audit

52 evidence categories across six layers, scored for your brand and your competitors. Auditors can edit findings.

  • Six influence factors: reciprocity, commitment, social proof, authority, liking and scarcity
  • Technical findings and per-URL visibility
Evidence audit

Recommendations

A template-level playbook plus actions per URL, with the reason, what was found, how to fix it and the expected outcome.

  • Claim, owner, effort and status
  • Action items and notes
  • Brand manager approval
Content recommendations

Content ideation

Content ideas linked to the prompts you do not yet win, and a personal queue for each strategist.

Content recommendations

Talk to the Helm team

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