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Banking

The sector profile applies to every brand in Banking. 14 sub-categories have their own profile, which replaces the sector values for that sub-category.

Sector defaults

Editorial outlets

  • bankrate.com
  • nerdwallet.com
  • forbes.com
  • wsj.com
  • bloomberg.com
  • reuters.com

Communities

  • r/personalfinance
  • r/banking

Example prompts

  • Category: best bank for a new account
  • Long form: What bank should I pick if I am opening my first account and want low fees and good support?
  • Short form: best bank for low fees
  • Number style: 4.5% APY

Sub-categories

Credit Cards › Personal Consumer Cards

Editorial outlets

  • bankrate.com
  • nerdwallet.com
  • thepointsguy.com
  • forbes.com

Communities

  • r/CreditCards
  • r/churning

Example prompts

  • Category: best cash back card
  • Long form: What credit card should I get if I pay off every month and travel a few times a year?
  • Short form: best cash back card
  • Number style: 0% intro APR

Credit Cards › Premium & Travel Rewards Cards

Editorial outlets

  • thepointsguy.com
  • bankrate.com
  • nerdwallet.com
  • forbes.com

Communities

  • r/awardtravel
  • r/churning
  • r/CreditCards

Example prompts

  • Category: best travel credit card
  • Long form: What travel credit card should I get if I fly domestic economy ten times a year?
  • Short form: best travel card
  • Number style: 60k bonus points

Credit Cards › Co-Branded Airline & Hotel Cards

Editorial outlets

  • thepointsguy.com
  • nerdwallet.com
  • bankrate.com

Communities

  • r/awardtravel
  • r/CreditCards

Example prompts

  • Category: best airline credit card
  • Long form: Which co-branded airline card is best if I only fly one airline?
  • Short form: best airline card
  • Number style: 2x miles on flights

Credit Cards › Business & Corporate Cards

Editorial outlets

  • bankrate.com
  • nerdwallet.com
  • thepointsguy.com
  • forbes.com
  • wsj.com

Communities

  • r/CreditCards
  • r/smallbusiness
  • r/churning

Example prompts

  • Category: best business cash back card
  • Long form: What business credit card should I get if I have a new LLC and only six months of revenue?
  • Short form: best business cash back card
  • Number style: 0% intro APR

Credit Cards › Credit Building & Secured Cards

Editorial outlets

  • nerdwallet.com
  • bankrate.com
  • forbes.com

Communities

  • r/CreditCards
  • r/personalfinance

Example prompts

  • Category: best secured credit card
  • Long form: What secured card is best to rebuild my credit after a bankruptcy?
  • Short form: best secured card
  • Number style: $200 deposit

Credit Cards › Student & Young Adult Cards

Editorial outlets

  • nerdwallet.com
  • bankrate.com
  • forbes.com

Communities

  • r/CreditCards
  • r/personalfinance

Example prompts

  • Category: best student credit card
  • Long form: What's the best credit card for a college student with no credit history?
  • Short form: best student card
  • Number style: $0 annual fee

Retail Banking › Checking & Everyday Accounts

Editorial outlets

  • bankrate.com
  • nerdwallet.com
  • forbes.com

Communities

  • r/personalfinance
  • r/banking

Example prompts

  • Category: best free checking account
  • Long form: What checking account has no monthly fee and no minimum balance?
  • Short form: best free checking
  • Number style: $0 monthly fee

Retail Banking › Savings & High-Yield Savings (HYSA)

Editorial outlets

  • bankrate.com
  • nerdwallet.com
  • forbes.com
  • cnbc.com

Communities

  • r/personalfinance
  • r/HighYieldSavings

Example prompts

  • Category: best high yield savings account
  • Long form: Which online bank has the highest APY on savings right now with no minimum?
  • Short form: best HYSA rate
  • Number style: 4.5% APY

Retail Banking › Certificates of Deposit (CDs)

Editorial outlets

  • bankrate.com
  • nerdwallet.com
  • cnbc.com

Communities

  • r/personalfinance

Example prompts

  • Category: best CD rates
  • Long form: What are the best 12-month CD rates right now with no early withdrawal penalty?
  • Short form: best 12-month CD
  • Number style: 5.25% APY

Retail Banking › Mortgages & Home Lending

Editorial outlets

  • bankrate.com
  • nerdwallet.com
  • lendingtree.com
  • forbes.com

Communities

  • r/Mortgages
  • r/FirstTimeHomeBuyer

Example prompts

  • Category: best 30-year fixed mortgage rate
  • Long form: What mortgage should I pick for a 5-year ARM given today's rates?
  • Short form: best 30-year rate
  • Number style: 6.75% APR

Retail Banking › Personal & Unsecured Loans

Editorial outlets

  • bankrate.com
  • nerdwallet.com
  • lendingtree.com

Communities

  • r/personalfinance
  • r/Debt

Example prompts

  • Category: best personal loan for debt consolidation
  • Long form: What's the best personal loan to consolidate credit card debt with a 680 credit score?
  • Short form: best personal loan
  • Number style: 8.99% APR

Retail Banking › Auto & Vehicle Loans

Editorial outlets

  • bankrate.com
  • nerdwallet.com
  • edmunds.com

Communities

  • r/UsedCars
  • r/personalfinance

Example prompts

  • Category: best auto loan rate
  • Long form: What's the best auto loan rate for a 60-month term on a used car?
  • Short form: best auto loan
  • Number style: 6.5% APR

Retail Banking › Student Lending & Refinancing

Editorial outlets

  • nerdwallet.com
  • bankrate.com
  • studentloanhero.com

Communities

  • r/StudentLoans
  • r/personalfinance

Example prompts

  • Category: best student loan refinance rate
  • Long form: Should I refinance my federal student loans at today's rates?
  • Short form: best refi rate
  • Number style: 4.99% APR

Commercial & Corporate Banking › Treasury & Cash Management

Editorial outlets

  • americanbanker.com
  • wsj.com
  • bloomberg.com
  • forbes.com

Communities

  • r/smallbusiness

Example prompts

  • Category: best treasury management bank
  • Long form: Which bank is best for treasury and cash management if my company has $50M in annual revenue?
  • Short form: best treasury bank
  • Number style: $0 per wire