Documentation / Core concepts

Brand

A brand is the unit Sparkle measures. Each brand has its own profile, products, competitors, brand voice, team and engines, and its own prompt pools and sweeps.

How it works

A brand workspace is created with the brand wizard. The wizard starts from the brand's website, from a brief or from an empty form. It needs at least one Brand Manager on the Team and engines step before it can be finished.

What a brand contains

• Profile: name, domain and category.
• Products and URLs, which name what the brand sells and the pages that describe it.
• Competitors and aliases.
• Brand voice, used when drafts are checked against the brand guardrail.
• Team and engines.

Where you see it

Workspace, then Brands. Open a brand to see its tabs.

Set it up

1. Sign in as an Org Administrator or Brand Manager, then open Brands.
2. Choose New brand and pick a start: prefill from the website, upload a brief or enter details manually.
3. Complete Basics, Products and URLs, Competitors, Team and engines, then Review. Assign at least one Brand Manager.

See also

• Create a brand workspace
• Create a brand workspace (guide task)

Last updated 26 October 2026