Documentation / Core concepts

Recommendation

A recommendation is an action that improves how a brand is described and cited. It is either template-level, which applies across the site, or per URL, which applies to one page.

Parts of a recommendation

• Claim: the strategist who takes ownership.
• Status and owner.
• Effort estimate.
• Action items and notes.
• Approval: the Brand Manager reviews the work before it closes.

Where you see it

Insight, then Content recommendations. The Playbook lists template-level actions, and Per URL lists page actions.

Set it up

1. Open Insight, then Content recommendations.
2. Choose Playbook for template-level actions, or Per URL for page actions.
3. Claim the recommendation, set its status and owner, add notes, then send it for review.

See also

• Work a recommendation (guide task)

Last updated 26 October 2026