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GEO Analyst guide

Build the measurement and explain the results.

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Build a prompt pool

1. Open Prompt pools and choose New prompt pool.
2. Work through Setup, Signals, Composition and Review.
3. Set source weights, funnel mix and check the coverage matrix.
4. Send for approval. If it is sent back, address the annotations and resubmit.

Rerun a query with a variant

1. Open GEO Workbench and select a query.
2. Enter the variant and rerun.
3. Compare in Variants.

Edit the evidence audit

1. Open Site Audit.
2. Change a finding and record why.

Last updated 26 October 2026