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Content Strategist guide

Turn findings into content and verify the result.

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Work a recommendation

1. Open Content recommendations.
2. Claim a recommendation and set its status.
3. Add notes and action items.
4. Send for review when ready. The Brand Manager approves.

Find content ideas

1. Open Content ideation.
2. Pick an idea tied to a prompt you do not yet win.

Audit a draft in the CMS

1. Run the widget on the draft.
2. Use Show on page, fix issues and re-run.
3. Send remaining findings to the Helm backlog, then publish and open citation insights.

Last updated 26 October 2026