Documentation / Core concepts

Product

A product is an item the brand sells, identified by its name and URL. Products give prompts and audited pages something specific to refer to.

How it works

Each product has a name, a short description and a URL. The sample Chase Ink Business Cards brand has four: Ink Business Preferred, Ink Business Cash, Ink Business Unlimited and Ink Business Premier.

Details

• Name and short description.
• URL, which points to the product page that the site audit reads.
• Products and URLs are edited on the brand's Products and URLs tab.

Where you see it

Brand workspace, then Products and URLs.

Set it up

1. Open the brand and choose Products and URLs.
2. Choose Add product and enter the name and a short description.
3. Enter the product URL, then choose Save changes.

See also

• Create a brand workspace

Last updated 26 October 2026