Documentation / Core concepts

Persona

A persona is a customer type whose questions Sparkle measures. Results are reported for each persona.

How it works

A persona describes who is asking. Sparkle uses it to shape the prompts in a pool, and AI Visibility shows how the brand performs for each persona.

Parts of a persona

• Motivation: why this customer is looking.
• Intents: Discovery, Comparison, Rewards, Fees and APR, Eligibility and Application.
• Tone: how the customer talks about the category.

Example

SMB owner researching business cards. Motivation: wants one card that separates business spend and earns rewards without admin overhead.

Where you see it

Strategy, then Personas, and the Personas tab in AI Visibility.

Set it up

1. Open Strategy, then Personas, and choose New archetype.
2. Enter the name and motivation, then choose the intents and tone.
3. Save the persona. It is available to prompt pools and appears in the Personas tab of AI Visibility.

See also

• Prompt pools

Last updated 26 October 2026