Documentation / Core concepts

Visibility, share of voice and WIN

These three measures summarize how often a brand is named across engines and prompts.

Definitions

• Visibility: the headline score, which averages all six engines.
• Share of voice: the brand's share of brand mentions across the measured prompts, compared with its competitors.
• WIN: a prompt where the brand appears in at least four of the six engines.

Where you see it

The headline tiles in AI Visibility, and the WIN counts in the Workbench and reports.

Set it up

1. Open Insight, then AI Visibility.
2. Read the headline visibility, which averages all six engines.
3. Open Per-LLM to compare the six engines.

See also

• Sweep
• Engine

Last updated 26 October 2026